In our app we chose to simplify our use of these terminologies so that it'd be easier to understand.

Up-sell

An up-sell is when you get a customer to swap a product to increase the value of their cart size. 

Cross-Sell

A Cross-sell Is when a customer adds an additional product into their cart alongside the.

Down-sell

A down-sell is when you offer a customer a cheaper alternative/when a customer rejects an offer that you've shown them in your funnel.

Trigger

A trigger is what causes your popup/funnel to appear.

Funnel Flow

Your Funnel Flow is the overview and outline of what your customer's experience depending on how they react to each pop up.

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