At the top of the analytics page, you'll see a summary of your funnels' analytics to understand how well it's functioning.

## Conversion Rate

This is the percentage of people who entered the first pop-up and completed their checkout.

Conversion Rate = Total number of people who converted / Total number of people who saw the first pop-up

## Average Order Value (AOV)

The AOV refers to the average amount spent (excluding shipping and taxes) each time a customer places an order through this funnel.

AOV = Total Order Revenue / Total Number Of Orders

## AOV Increase

This refers to the number of times the AOV is increased because of this funnel.

AOV Increase = Total Order Revenue / Total Order Revenue without upsold products

## Total Orders

This tells you the **number** of orders that were checked out through this funnel.

## Total Order Value

This refers to the total **value** of these orders that have been placed through this funnel.

## Total Upsell Value

This refers to the total value of the upsold products.

Note: All order values exclude shipping and taxes.

Products that were added to cart outside of this funnel will not be included in the above calculations.